Kick off 2008 by celebrating the possibility of a New Day Your Way with Kmart, and work your way to a healthier, happier you by spring. Kmart is helping customers stay true to their New Year's resolutions by offering them the tools necessary to shed those extra pounds and achieve their fitness goals in 2008 with the annual "New Day Your Way" contest. The five entrants who meet their weight loss goals, achieve the most dramatic physical transformations by following a weight loss plan and who submit the most inspirational essay on the theme "How Kmart Has Helped To Bring Out A New You" will be eligible to receive a combined total of more than $30,000 in cash and prizes, and they will also have the opportunity to appear in future Kmart New Day Your Way advertising.
Customers can visit their local Kmart store this Saturday, January 12, 2008 between 12:00pm and 3:00pm to enter the New Day Your Way program. The first 50 enrollees in each store will receive a free starter kit, including a Starz workout DVD, a Slim-Fast Guide to Success as well as coupons for favorite personal care products.
Over the next 12 weeks, contestants will submit their inspirational essay and work toward their fitness and weight loss goals with bi-weekly weigh-ins at Kmart. Throughout the 12-week period, contestants will be rewarded as their weight loss goals are achieved with beauty products, exercise apparel and equipment. At the same time, contestants can connect and support each other through social networking and online discussion boards posted on the New Day Your Way Web site -- .
What's more, if customers can't sign up for the contest in-store on January 12, they can still participate on their own by going to to register to use the interactive weight-loss tools (although they won't be eligible for prizes).
The five winners of the contest will be announced during the week of May 12, and determined by Kmart judges and other contest sponsors. The grand prize winner will receive a $10,000 cash prize among other gifts, and all winners will appear in future Kmart advertising.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at or the Sears Holdings Corporation website at .
No purchase necessary. Kmart "New Day Your Way" Contest begins January 12, 2008 and ends April 25, 2008. Must be a legal resident of the United States or D.C. at least 21 years of age. Void where prohibited. Must register at participating Kmart store between 12 pm and 3 pm local time on January 12, 2008 in order to be eligible for the Contest. Full Contest details and official rules available in stores and at Kmart.com/newday.
First Call Analyst:
CONTACT: Taline Kundakji of Euro RSCG Worldwide PR, +1-212-367-6922,
Taline.Kundakji@eurorscg.com; or Kirsten Whipple of Sears Holdings,
+1-847-286-3037, email@example.com, both for Kmart